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Google gets a serious rival

Is Teoma the new pretender to the search engine crown?

By Pia Heikkila

Published: 24 July 2001 14:52 GMT

US technology company Hawk Holdings has launched an internet search engine called Teoma which is set to rival favourite Google.

Teoma's technology, which utilises applied mathematics, is based on multiple criteria. It looks for information by text, link structure and popularity to determine the relevancy of a site. Like Google it rates web pages according to the number of people who link to that site. Unlike Google it collects links from a pre-determined group of relevant sites, rather than the whole web.

Teoma mimics Google with its simple interface, featuring a single search box on a white page. Like Google it can be tailored for portals and websites.

Hawk Holdings has its roots in a federally funded research project initiated in 1998 in the computer labs at Rutgers University, the State University of New Jersey.

The company is a strategic alliance between broadband company Qwest Communications International and Baxter Investments, an infrastructure and services business.

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