
Cheap, yet decidedly cheerful...
Published: 26 June 2002 15:55 GMT
HP's £1.2bn revamp of its digital printing division is designed to push the company into the low-cost printer market.
Previously known for its inkjet printers, the company will now focus on cheaper machines capable of printing photographs.
Vyomesh Joshi, chief of the printing division at HP, said the printers now shared a common technology platform, making them 20 per cent cheaper to manufacture and sell than current inkjet printers.
Over the past three years HP has spent $900m in manufacturing, $125m in R&D and $200m in marketing its new portfolio of 50 printers, digital cameras and accessories.
Latest additions include the PhotoREt IV printing system for digital cameras and HP Instant Share Technology for emailing images from a digital camera via a PC.
HP has been showing off three of its low cost models at PC Expo in New York. These included the HP Deskjet 5550 at $149, HP Deskjet 3820 for $99 and the HP Deskjet 3420 for sale at $79.
Laser Printers, Product Marketing, Technical Product Specialist, Product Coordinator, IT, Electronics, Gadgets, Product Management, Product Sales, ...
Corrugated & Carton Printing Engineer - Corrugated Packaging - Permanent - Night Shifts - Essex - up to 30,000 + overtime. You will be a multi ...
Your experience will be from a Mailing and Transactional printing company with experience of statements and billing. Are you a Senior Account Manager ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Seb Janacek Minority Report: Mac Mini - a real nowhere machine What could it have become with a little more love and attention?
Bethan Jones Can I use a netbook as my everyday work machine? Part II silicon.com sub editor reveals whether her netbook delivered