You are here: silicon.com > Hardware > Desktops

Desktops

Power Mac G5 fastest-PC-on-earth claim 'misleading'

The advertising watchdog says so

By Jo Best

Published: 11 June 2004 12:40 BST

Apple has been told by the Advertising Standards Authority (ASA) that its boast that the Power Mac G5 is the world's fastest personal computer is in breach of advertising legislation.

The ASA, after taking expert advice and running a series of tests comparing the Mac with the Dell Dimension 8300 and the Dell Precision 650, said the claim made in magazine adverts was misleading because the G5 wasn't "the fastest processor in all circumstances for all applications".

The ASA added that it "also understood that the G5 machine tested was still under development and the tests seemed to be configured in a way that might have given the Power Mac G5 an unfair advantage".

The ASA has asked Apple not to repeat the claim.

Two other complaints made about the ads – namely that the PC is "the first with a 64-bit processor" and that the systems built around the G5 "can shatter the 4-gigabyte memory ceiling that limits every other PC on earth" - were not upheld.

The complaint about the 64-bit processor was rejected on the grounds that while computers had the processor they were "workstations" and not desktop PCs for home computing. The complaint over the 4GB 'ceiling' was rejected as the ASA found the G5 was the only PC that could access more than 4GB without the need for extra hardware.

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure

  • Jobs
C++ Software Engineer C++, PC - North Yorkshire

You will be a C++ PC Software Engineer who has previous commercial experience of developing high level C++ code in a real-time, control environment. ...

1st line support required CENTRAL LONDON *mid Sept start*

It is essential that the successful candidate has experience with both PC and MAC as well as a good broad knowledge of IT support (WAN/LAN, My ...

Desktop support

Experience with touchpaper is essential and experience working in a AD and MAC/PC environment is desirable. My client: a well known charity is ...

CIO50 2008
The silicon.com CIO50 2008 profiles the most influential and innovative tech chiefs in the UK across all industries and organisation size, from the biggest FTSE100 companies to high growth dot-com start ups and the public sector. The list was voted on by the UK CIO community and a panel of experts. Find out more in our latest special report.





Quick Sitemap Links: