Switchers' safety net... ?
By Jo Best
Published: 23 November 2005 16:45 GMT
Apple has quietly launched an offer to give Mac buyers money off Microsoft software.
The 'Office Bonus' offer, which runs until the end of January next year, gives shoppers 50 per cent off Microsoft Office for Mac when they buy a new Apple desktop or laptop.
Savings on the software bundle could range from £50 for a Student and Teacher edition, to more than £200 for the Standard edition.
Apple is seemingly hoping to cash in on the 'iPod halo' effect – where new buyers of Apple's signature music player then go on to buy more Apple kit. Analysts believe that more than one million Windows users may have made the switch to Mac this year, mostly driven by this halo effect.
Apple sold 1.2 million Macs during the most recent quarter of this financial year.
My understanding is that a company such as Apple c...
Anonymous
What's the big surprise? Microsoft has been a majo...
Don Tregartha
Marketing experience Apple Mac and PC Experience, Microsoft Office. Position: Account Executive Location: Leicester Salary: 12-15k Ref: 2080-437 Our ...
You will have marketing expertise, Apple Mac and PC skills, Microsoft Office knowledge. Digital Account Management Assistant - Leicester, East ...
Skills required: Apple Mac, InDesign, Photoshop, Illustrator, QuarkXPress, Acrobat, Word and Powerpoint.The DTP Designer will prepare publications ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Digg
Slashdot
Del.icio.us
Stumble
Reddit
RSS Feeds
Seb Janacek Minority Report: Mac Mini - a real nowhere machine What could it have become with a little more love and attention?
Bethan Jones Can I use a netbook as my everyday work machine? Part II silicon.com sub editor reveals whether her netbook delivered