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…fruity innovation and tasty design
By Seb Janacek
Published: 24 January 2008 17:10 GMT
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3: iPhone
When Jobs announced the device he said it was a moment he'd been waiting two and a half years for. The iPhone, a brave new departure for the company, has barely been out of the headlines since it was unveiled in January 2007. A truly innovative product that eschews a physical keypad in favour of a soft, touch-sensitive interface. The converged device, incorporating a phone, iPod and web browser, will have a huge impact on the company's fortunes, for better or for worse. Over-hyped? Probably. Over-priced? Possibly. Over here. Definitely - and the Janacek kids' college fund will shortly be £269 worse off. The most significant Apple product launch in years, it might also prove a defining move for the company.
Photo credit: Apple
See what Apple's got up its sleeve for 2008 at this year's Macworld
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CIO50 2008
The silicon.com CIO50 2008 profiles the most influential and innovative tech chiefs in the UK across all industries and organisation size, from the biggest FTSE100 companies to high growth dot-com start ups and the public sector. The list was voted on by the UK CIO community and a panel of experts. Find out more in our latest special report.
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