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Dell targets China, India with PC range

…as part of emerging markets push

Tags: pc, india, china, dell

By Erica Ogg

Published: 28 August 2008 08:36 GMT

Dell unveiled several new computers yesterday made specifically for emerging PC markets like China and India.

There are four new models under the Vostro line - two laptops and two desktops. The laptops will start at $475, and the desktops at $440, and will be available in more than 20 countries in Africa, Asia, Europe and Latin America.

The laptops are available in 14.1-inch and 15.6-inch sizes, and come with Intel Celeron or Core2Duo processors, and Ubuntu Linux or Windows Vista. The desktops come with Intel Atom, Celeron, or Pentium processors, and Ubuntu or Vista.

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Dell says there will be more Vostro products for these markets released in the next few months.

This looks to be the beginning of the company's promised push into two of the fastest-growing PC markets in the world. After establishing a retail presence in both China and India in the last year, Michael Dell said in March that while growth in the US market for PCs would be "OK", Asian markets would grow more.

Dell has traditionally derived the majority of its business in the US but for the first time ever its international business ticked above 50 per cent of the company's total last quarter.

But looking abroad for a boost is a strategy that Dell's not alone in pursuing. Chief rival HP has been doing a bang-up business for a while now in China, which is the home turf of another PC heavyweight, Lenovo.

Original article: Dell's new low-cost PCs for emerging markets from CNET News.com

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