Lenovo latest: Don't mix Think and Ideas

Lenovo announced an internal overhaul Wednesday, reorganising both its regional and product groups.

Think products, like the iconic ThinkPad and the desktop ThinkStation, will be separated from the Idea group, which makes the IdeaPad and IdeaCentre PCs. The Think group will focus on commercial customers as well as high-end SMEs. The Idea group will target consumer and SME transactional customers.

The reorganisation also spawned two new business units: one that targets mature markets, and another that targets emerging markets. They will replace the current business units that focus on specific regions.

The reorganisation is the latest change at the Chinese company, which has been hit hard by the faltering global economy and resulting drop in IT spending. Lenovo lost $97m last quarter - which resulted in the CEO stepping down, and the laying off of 11 per cent of its workforce - due partly to the fact that it is so heavily invested in large commercial customers.

Original article: Lenovo separates Think, Idea product groups from CNET News.com