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Quality (and maybe profit margins) has been what has kept Apple at a higher price point thus far. Steve has been on the record as saying more or less that most low-cost machines suck, and Apple doesn't do stuff that sucks. There are, however, ways that the company could bring down the cost.Eliminating the optical drive as with the MacBook air would be one way to shave off the costs. Intel's updates to quad-core chips have made dual-core processors that much more affordable now, and their lower power consumption could allow for the same life with a cheaper battery. Those three things alone could get Apple close to that price point.