To print: Click here or Select File and then Print from your browser's menu

This story was printed from silicon.com, located at http://www.silicon.com/

Story URL: http://hardware.silicon.com/desktops/0,39024645,39130497,00.htm

Intel focuses on caring for corporate PCs
Chips to be sold in bundles...

By Michael Kanellos

Published: Wednesday 18 May 2005

Starting later this month, Intel will try to further expand its influence over the architecture of business desktops by selling its chips in a more cohesive whole.

Gregory Bryant, general manager of the digital-office platforms division at Intel, said the Professional Business Platform (PBP) is a blueprint for business PCs based on Intel silicon that, ideally, will let corporate customers wring more performance out of their PCs and at the same time make them easier to install and maintain.

For example, administrators will be able to remotely and rapidly remove an inadvertently infected PBP machine from its corporate network, thanks in part to a technology called Active Management Technology embedded in the PC's chipset. PBP-equipped machines will also feature a virtualisation technology that will let a PC effectively function like two separate machines.

The platform-isation of Intel's products will allow the company to boost revenue by combining other chips with its processors and chipsets. Today, most business desktops come with an Intel processor and chipset. Many of these units also come with an Intel networking chip.

The new platform includes the networking chip as a standard part of the package.

The first PBP PCs will arrive when Intel releases the new chipset and networking chip later this month.

In the first part of the year, Intel reorganised itself to sell platforms rather than individual chips to its customers. By selling chips in pre-tested bundles, Intel can eliminate potential incompatibility between components while it also highlights features that might otherwise get overlooked, Bryant said.

Centrino, a notebook platform that includes a Pentium M processor, a chipset and a Wi-Fi chip, was one of Intel's first official attempts at selling chips in a platform. At the time, Intel had no market share in Wi-Fi and many believed that it would take a while before it could compete against established companies such as Broadcom and that notebook makers would continue to look shop around for the best-performing Wi-Fi chips.

Now, more than 80 per cent of the Pentium M notebooks come with the complete Centrino bundle.

Bryant wouldn't say what future elements or chips would be added to the platform but he did note Intel is looking at a number of options to add more features. Wireless chips, for instance, could be among the possibilities. Some of the priorities for desktops will be to reduce security risks, increase manageability, improve collaboration and improve performance for tasks such as data mining and search.

Unlike Centrino, the Professional Business Platform won't be sold under a snazzy brand name this year, although Intel is considering doing some branding next year.

Michael Kanellos writes for CNET News.com