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HP drives customers towards networking

By John Oates

Published: 24 July 1998 06:30 GMT

Hewlett-Packard has put its latest marketing toy on a Web site - a car racing game to teach people about networks.

Players race around a network and are slowed down by wrongly configured printers. Perhaps unsurprisingly, when your car passes an HP printer it miraculously speeds up.

The company claims the game is "infotainment".

Last summer's toy from HP was a virtual goldfish screensaver. The fish had to be fed regularly and stroked with mouse clicks, to survive.

The company came in for some criticism because to furnish your monitor with rocks, plants and bubbles, you had to earn points by printing multiple copies of documents. This led some people to make needless use of reams of printer paper for their fish.

Tragically the fish could only survive for two weeks without food and thousands died during the holiday season.

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