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Danish toy maker Lego is to move into the cyber realm with an alliance with Microsoft.
Published: 12 January 2001 16:57 GMT
The deal will combine digital technology with toy building bricks. Lego will become a games developer for Microsoft's Xbox video game console, which is set to challenge Sony's Playstation, Nintendo and Sega.
Microsoft chairman Bill Gates unveiled its prototype at the International Consumer Electronics Show in Last Vegas last week. Eager gamers will have to hold onto their joysticks, however, as the game console won't ship until 2002.
In addition to the Xbox collaboration, the deal includes integrating Lego's studio line of moviemaking products into Windows Media technologies. Lego will also integrate Microsoft's .NET services through its enterprise network.
By Lesley Cowper
One of my longest standing clients in the centre of Glasgow has just won a huge level of business and as a result they are looking to heavily invest ...
Essential Skills: > ArcObjects > Microsoft .Net development > Visual Studio.NET 2003 or 2005 > VB.NET and / or C#.NET > Experience of I am looking ...
Design process and methodologies 5) Confident self starter with good motivational skills 6) Ability to fit into a creative team environment 7) ...
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