You are here: silicon.com > Hardware > PDAs

PDAs

Sony's fake fan letter banned

Consumer giant 'invents' Italian teenager...

By Mark Graham

Published: 8 August 2001 17:15 GMT

Sony has received a slap on the wrist for trying to seduce new customers with a fake fan letter.

Using direct mailing to advertise its new Formula One PlayStation game, Sony pretended an Italian teenager penned the letter, which was accompanied by a ripped-out magazine article promoting the competition.

Advertising Standards Authority said the advertising was misleading because it appeared as though it was a personal hand written letter directed at recipients from a child.

It warned Sony not to use this form of false mailing again.

An excerpt from the letter read: "Hello I am Gian-Franco, I am a fourteen-year-old. I live in Italia&I hope you win the Playstation&My Brother says you can't do it. But he's just jealous. I took this page from this magazine-now we can show him who is boss. You can do it."

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure

Seb Janacek Magic Mouse - Apple's best ever? Minority Report: After years of disappointment, one Mac lover has hope

Bethan Jones Can I use a netbook as my everyday work machine? Why silicon.com's sub editor is ditching her laptop for a sprightly mini-laptop


  • Jobs
Client Service Manager - On-Site Print Management

These positions cover a wide range of products and services including: Print, Sheetfed, Web, Digital, Screen, POS, POP, Direct Mail, Direct ...

Data Team Manager (Relational Databases)

These positions cover a wide range of products and services including: Print, Sheetfed, Web, Digital, Screen, POS, POP, Direct Mail, Direct ...

SENIOR PHP DEVELOPER / WEB DEVELOPER / SOFTWARE ENGINEER – LONDON

SENIOR PHP DEVELOPER / WEB DEVELOPER / SOFTWARE ENGINEER – LONDON With customers that include: eBay, Google, Sony, Cancer Research UK, Betfair ...

Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.





Quick Sitemap Links: