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RIM prepares to fight Redberry with BlackBerry

"The Redberry is not afraid, neither did David fear Goliath!"

Tags: blackberry, mobile email, rim

By Jo Best

Published: 12 April 2006 14:50 BST

RIM is taking its iconic email device to pastures new, with the BlackBerry gearing to enter the Chinese market this year.

According to Reuters, RIM exec Norm Lo said the BlackBerry is set to be launched on the China Mobile network this summer.

However, one of China Mobile's main rivals, network operator China Unicom, has launched it own push email service, named Redberry. Redberry uses software from Chinese firm Facio and debuted in the country earlier this month.

According to Tony Chan, Facio's CEO, the battle with BlackBerry is one the company believes it can win.

"The Redberry is not afraid, neither did David fear Goliath!" he said in a statement.

China remains a key target for many mobile firms, with the country expected to be the second largest market for growth over the next five years.

It's expected to become the largest mobile market in the world with 580 million subscribers by 2010.

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