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O2 trials tech at London Fashion Week
By Nick Heath
Published: 11 February 2008 17:04 GMT
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The pilot is an extension of NFC trials being undertaken by O2 UK, which has seen the company working with partners like Transport for London and Barclaycard on using NFC handsets to pay for goods and as travel tickets.
Morena said in a statement: "Our partnership with O2 means that for the first time we have a way of immediately capturing essential feedback, providing us with the time to understand what the buyers are thinking and make any changes straight away."
Photo credit: O2 UK
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