
Headline figures
By Jo Best
Published: 26 March 2009 16:42 GMT
The iPhone has apparently turned British users into news and email junkies.
A report by market watchers ComScore found that 80 per cent of iPhone users in the UK get news and information through their mobile browser.
iPhone users appear to have a thirst for news that exceeds the average phone user - just 20 per cent of whom get their news on their handset's browser - and even smartphone users, where the percentage of mobile news consumers stands at 48 per cent.
The biggest gap in mobile media consumption, however, comes with email. According to ComScore, 75 per cent of iPhone users get their mail through their handset - more than double the 35 per cent of other smartphone users that do the same, and more than five times the 13 per cent of all mobile users that pick up their email on the go.
ComScore believes that the high level of email usage among iPhone users isn't replicated on smartphones as a whole because of the dominance of Nokia's N95 - a device without a Qwerty keyboard, and therefore one not ideally suited to emailing.
According to O2, the only UK operator to carry the iPhone, around a million of the devices have been sold to date.
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