Chris St Cartmail

London

Director

What will set the iPhone apart in this market is the level and speed of innovation Apple brings to its products. I struggle to think of one mobile phone competitor, RIM included, who can match Apple in this respect. The latest iPhone update was truly fantastic and added a new dimension to the phone. In addition to the very clever geo-positioning, it is very handy to be able to add your own web shortcuts to the front icon screen. The really tech-savvy corporate users can create their own javascript/ajax applications to interface in with company intra/extranets.

If Apple can keep up the pace of innovation, they will really be a force to reckon with on the business mobile front. Looks like O2 are starting up business tariffs at last,which is good news, as was the recent decision to double the free calls and texts.