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Microsoft's Mac man steps aside

Fed up with being shunned in the company canteen?

By Ian Fried

Published: 14 October 2002 16:00 BST

Microsoft has transferred the head of its Macintosh business unit to another division, leaving open the question of who will lead the company's Mac efforts.

Kevin Browne, who has headed Microsoft's Macintosh Business Unit (MacBU) for the past three years and has been on sabbatical since July, is moving to an unspecified role in the company's Xbox unit.

A Microsoft representative said: "At the end of October, he will transition to a new challenge building games for xBox. This new job offers Kevin the opportunity to learn new skills, work with a group of customers who are extremely passionate about great software (just like Mac users), and pursue his personal interests in games and sports."

Browne, who joined the Mac unit six years ago, was scheduled to return to the MacBU this month.

Microsoft said it is in the process of determining who will fill the top MacBU position. In the meantime, the unit will be led by the three executives who ran the division while Browne was on sabbatical.

In the days before he went on leave, Browne was critical of Apple's efforts to promote Mac OS X and noted that sales of Office for Mac OS X had fallen short of the Microsoft's expectations.

Microsoft has recently tried to put a positive spin on the situation, including launching a promotion with Apple to discount the $500 price of Office for new Mac purchasers and creating a new ad campaign.

A five-year deal between Apple and Microsoft that required the software giant to develop Mac versions of Office and Internet Explorer recently ended. Microsoft has reiterated its support for the Mac but has said it will only commit to new software updates one version at a time.

Ian Fried writes for News.com

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