
Efficiency, efficiency, efficiency...
Published: 1 September 2006 08:20 GMT
Intel chief executive Paul Otellini is expected to announce a massive layoff as soon as Tuesday that could eliminate as many as 10,000 jobs, silicon.com sister site CNET News.com has learned.
Having suffered several financially disappointing quarters, the chipmaker, launched an internal analysis in April to find ways to increase its efficiency. Otellini is scheduled to announce the results of the analysis, including the layoff, on Tuesday after the stock market closes, sources familiar with the plans said.
Intel has about 100,000 employees worldwide, so the cut could be as high as 10 per cent of the company's staff.
The job cut is likely to weigh particularly heavily on marketing staff. Intel studies comparing its own staffing levels to competitors' concluded that the ratio of marketing personnel to salespeople was too large, the sources said.
The expected cuts won't be the first big change in sales and marketing. That group previously was led jointly by Anand Chandrasekher and Eric Kim but in July they moved to different roles and Sean Maloney was appointed sole leader.
Intel declined to comment on the layoff plan. The company has committed to announcing the analysis results by the end of September, said a spokesman but he added: "We have not communicated publicly what the plans are with respect to that."
Most companies would love to have Intel's financial results - for example, the $885m in net income and $8bn in revenue the company reported for the second quarter. But compared with the year earlier, that net income figure was a 57 per cent drop and the revenue a 13 per cent drop. And Intel has had to warn of lowered financial results.
In addition, the chipmaker has lost share to rival AMD - in particular in the server market where chips are sold at higher prices. AMD rose from having no server products three years ago to claim 26 per cent of the x86 server processor market in the second quarter, according to Mercury Research. AMD now sells chips to all of the four major server makers.
Intel hopes to reclaim its share with new Xeon server chips such as Woodcrest and Tulsa. It's also been fighting back with competitive Core processors for personal computers, aggressive chip prices and plans for quickly introducing new technology.
The efficiency plan already has wrought major changes at Intel:
Stephen Shankland writes for CNET News.com
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