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Dixons gets CRM warehouse from NCR

By Polly Raymond

Published: 1 December 1999 11:52 GMT

NCR has won a contract with Dixons Stores Group to install a data warehouse to support its CRM initiative.

NCR's Teradata Warehouse will draw on transaction data cultivated from the Dixons' 950 shops across the UK helping the company learn more about shopping behaviour, merchandising and marketing.

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