You are here: silicon.com > Hardware > Storage

Storage

9/11 had 'no impact' on business continuity plans

Brand reputation a far more important factor

By Graham Hayday

Published: 16 August 2002 12:40 BST

Just three per cent of IT managers claim their business continuity strategies have been affected by the events of 11 September.

With the anniversary of the terrorist attacks fast approaching (and the number of security companies using it as a PR opportunity rising rapidly), it's of some solace to discover that Synstar has discovered brand reputation and customer service issues are much bigger drivers of business continuity strategies than anything else.

Fifty-two per cent of the IT managers polled in the survey said that of the factors shaping these strategies, brand and customer service were the most important.

Sixteen per cent cited board commitment to shareholders.

Although brand protection is seen as a key driver, only five per cent of those questioned feel that their business continuity strategies completely protect their company's brand. A further 55 per cent feel their plan protects their brand reputation only to a satisfactory standard.

And there's more bad news: only half of the respondents to the survey either have no awareness of, or never review, processes within their organisation in order to identify points of failure or downtime. Fourteen per cent claim to review their processes on a bi-annual basis.

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure

  • Jobs
Want to work with the latest technologies?

I have an urgent requirement for a Senior Java Developer to come on board and work with a market leading company with a global reputation in the ...

SAP FI/CO Manager - SAP FI/CO

Working in a full life cycle environment, you will have very strong business process knowledge based around SAP FI/CO, have worked in all phases of ...

IT Sales / Sales & Training Consultant (Sales) - Coventry, Midlands

Management Limited is looking for suitable candidates who will: - have the ability to work on their own initiative - be comfortable liaising with ...

CIO50 2008
The silicon.com CIO50 2008 profiles the most influential and innovative tech chiefs in the UK across all industries and organisation size, from the biggest FTSE100 companies to high growth dot-com start ups and the public sector. The list was voted on by the UK CIO community and a panel of experts. Find out more in our latest special report.





Quick Sitemap Links: