
"I don't know what I said exactly, but it was baaaaad!"
Published: 5 October 2004 16:40 GMT
Steve Ballmer, Microsoft's outspoken CEO, has responded to fierce criticism of his recent comments about users of the Apple iPod which he made to an exclusive group of UK journalists in London.
Speaking on Sunday evening, the Microsoft boss said the most common format of music on an iPod "stolen". Cue a barrage of reader comments from iPod users clearing their names and insisting much or all of their music comes from legitimate means - such as ripping it from CDs they already own, or buying it online via the massively popular iTunes service. Many saw it as the latest cheap shot across the bows of Microsoft's long term rival Apple.
The story got picked up on a number of Mac sites and geek news portal Slashdot.org and within hours had gone truly stellar. Within 24 hours, Ballmer's words were coming back to haunt him.
On the Dutch leg of his European tour he was asked to explain those views, as expressed in the silicon.com story. It was a question he had perhaps been expecting and was obviously aware of the backlash his words had evoked. However, his exact remarks had clearly, conveniently slipped his mind.
"I don't know what I said exactly, but it was bad," said Ballmer, drawing out the last word - "baaaaaad" - for added emphasis, according to Lars Pasveer, a journalist from ZDNet Netherlands.
Just how "bad" it was can be seen from the nature of the reader comments - a record number - posted in reaction to the story.
One reader wrote: "Such a shame Ballmer has to resort to such stabs at Apple. 'Stolen music' indeed. Yes, all those iPod owners with their fair use encodes of the actual CDs that they own, and their purchases of music from iTunes. Where exactly are his figures showing that most of the music on iPods is stolen anyway?"
"While I'm sure there are music thieves using every brand of portable music player, as an iPod owner and one who only has legally purchased the music on it, I take offence at Ballmer's comments and find them childish," wrote another, adding that it was "a poorly thought-out dig at the iPod's success".
Others took a more sardonic view. "Nice bit of promotion that, if you want people to buy your hardware instead of an iPod, insult the customer and brand him a thief," wrote another reader.
Ballmer needs some memory upgrade soon... If he do...
Anonymous
I don't know why everyone is critisizing Ballmer, ...
Anonymous
Since most iPod owners are Windows users, if the m...
Anonymous
It's a compliment really...
Perhaps he meant th...
Richard
Recent Electronics Engineering Graduates with Audio / Music interests ? Bright, motivated recent Electronics graduates with some Electronics design ...
Key words: Film, TV, Sales, New Business, Business Development, Online, Music Experience in a similar role within the gaming, TV, Film, online or ...
Skills: PHP, Objective C, Developer, Full SDLC, IPhone, Apple Mac. We are looking for an established developer with full SDLC and strong business ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Bethan Jones Can I use a netbook as my everyday work machine? Part II silicon.com sub editor reveals whether her netbook delivered
Seb Janacek Magic Mouse - Apple's best ever? Minority Report: After years of disappointment, one Mac lover has hope