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Storage

By Will Sturgeon

Published: Tuesday 05 October 2004


Name

Richard


Location

Drive C


Occupation

Walkperson


Comment

It's a compliment really...

Perhaps he meant the most common format on digital music players is "stolen"... but iPod has (like Walkman and Hoover before it) broken out of its brand name to become a generic term.

Of course this could be bad news for Apple's brand identity and Steve Ballmer wouldn't encourage that, would he...?



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Stuart Roberts Shared services - how to get it right in your business Recession boosts uptake

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