Tim

UK

Software Engineer

In this article the statistics are as usual completely useless. We are not shown the results complete or the options given in the survey without which we can't draw any conclusion.

17% were interested in a subscription, but at what cost? If I were offered a month subscription to a service which offered at least as much choice of music as iTunes for 99 cents then I'd go for it. How many companies are offering that?

Surveys of this nature that I have seen before typically offer people options of varying prices for both subscriptions and single tracks ranging from far cheaper than anyone is offering to twice as expensive as average.

Without mention of a cost of subscription for those 17% I can only assume the reporter added up the results from all the subscription options and displayed them next to the statistic for 99 cent downloads. Possibly the statistics for the 99 cents and greater added together if they weren't completely brain dead.

Either way if you can't publish the full set of results from what appears to be a paid access report then at least list two statistics that are actually sensibly comparable.